Reading progress update: I've read 9%.

No B.S. Guide to Brand-Building by Direct Response: The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It - Dan S. Kennedy, Forrest Walden, Jim Cavale

Money first- obvious and yet many don't follow this simple step. Very interesting read so far. I love the stories about some of the famous brands beginnings